Thikanna Platform User Guide (For Businesses)

1. Introduction

Thikanna is a SaaS platform designed to help businesses establish an online presence, create SEO-optimized websites, and engage with customers through AI chatbots, loyalty programs, and marketing tools. This guide provides step-by-step instructions for businesses to maximize the benefits of the platform.

2. Business Registration & Verification

2.1 Registering as a Business

To create a business account, visit the Thikanna homepage and select "Sign Up as a Business." You will be required to provide:

  • Business Name
  • Email Address
  • Phone Number
  • Business Category
  • Location Details
  • Business Description

2.2 Business Verification

To ensure authenticity, businesses must complete a verification process by submitting their Gumasta License or other government-approved business registration documents. Once verified, businesses can access all platform features.

3. Setting Up Your Business Profile

3.1 Adding Business Details

After verification, businesses can enhance their profiles by adding:

  • Logo and Cover Image
  • Operating Hours
  • Contact Information
  • Product/Service Categories
  • Payment Methods
  • Delivery Options

3.2 Customizing Your Free Website

Thikanna provides businesses with a free, SEO-optimized website. You can customize your website by selecting a theme, adding images, and writing detailed product/service descriptions to improve search visibility.

4. Managing Customer Engagement

4.1 AI Chatbots for Customer Support

Businesses can enable AI-powered chatbots to handle customer inquiries, providing instant responses and guiding users through common queries.

4.2 Loyalty Programs & Email Marketing

To retain customers, businesses can set up loyalty programs that reward repeat buyers with discounts or exclusive offers. Additionally, integrated email marketing tools allow businesses to send promotional emails, newsletters, and automated follow-ups.

5. Posting Updates & Promotions

5.1 Creating Business Posts

Businesses can create posts about new products, offers, or events. Posts will appear in user feeds, helping to attract potential customers.

5.2 Scheduling Promotions

Set up promotional campaigns with predefined start and end dates. Monitor engagement metrics to evaluate the effectiveness of your campaigns.

6. Managing Orders & Customer Feedback

6.1 Tracking Orders

For businesses selling products, the Order Management System enables real-time tracking of customer purchases, order statuses, and delivery updates.

6.2 Responding to Reviews & Ratings

Customers can rate and review your business. Engage with users by responding to reviews and addressing feedback to improve your service quality.

7. Business Insights & Analytics

7.1 Tracking Performance

The business dashboard provides insights into:

  • Website Traffic
  • Customer Engagement
  • Sales Data
  • Customer Demographics
  • Marketing Campaign Performance

7.2 AI-Powered Analytics

Thikanna's AI analytics tool offers predictions on sales trends, customer preferences, and business growth opportunities.

8. Future Enhancements

8.1 Predictive Analytics for Sales Growth

Future updates will provide businesses with predictive insights on customer behavior, allowing them to optimize inventory and marketing efforts.

8.2 Enhanced Business Networking

Upcoming features will include forums and collaboration tools for businesses to connect and partner with each other.

9. Support & Contact

9.1 Help Center

Find FAQs, step-by-step guides, and troubleshooting solutions in the Business Help Center.

9.2 Dedicated Business Support

For personalized assistance, contact Thikanna's business support team via email or live chat.